# What is ROI and How to Calculate it?

*Wondering what is ROI? Here's a comprehensive guide on what ROI means, how it's calculated, and the features, pros, and cons of the average return on investment.*

## Introduction

**Return on investment** (ROI) is a percentage of return used to mathematically calculate how well an investment is performing compared to others.

The ROI calculations of a business or of your investment portfolio help you assess whether your immediate goals have been achieved or not. When in business, your ROI could be profits, building infrastructure, expanding business opportunities, or increasing sales.

**What is ROI **in the case of investments? Well, it's the return you get on the invested amount. ROI is calculated as a percentage depicting the immediate profit or cost savings.

## What is ROI?

**Return on investment **helps calculate the profitability of an investment and is used to compare one investment to another. ROI measures the amount of return; you earn from one investment which also considers the cost of the investment.

ROI comparisons can help rank investments considering various other factors like the cost incurred on the investment and tenure.

In short, **ROI return investment** is the basic measure of investment profitability accounts which are relatively easy to interpret for a wide range of applications. If the ROI of your investment is positive, it's worth the investment.

Let's say Alisah invested NGN 10,000 in the stock market and sold her stocks for NGN 15,000 in 2021. The net profit would be NGN 5,000. If you divide the profit by the investment cost, you can get the ROI percentage. In this case, 5,000/10,000 x 100, or 50%.

With this information, you can compare the **investment returns** on different investments and see which ones are profitable and which aren’t. It becomes easier to weed out the investments that aren’t bringing profits and stick to the ones that are generating high **investment returns**.

## How to Calculate ROI?

The formula for calculating **ROI return investment** is:

ROI= Net **Return on investment**/Cost of Investment × 100%

Or

ROI= FVI−IVI/Cost of Investment ×100%

Where:

- FVI=Final value of an investment
- IVI=Initial value of an investment

It becomes easy to compare investments as **the average return on investment** is represented as a percentage. Let's take a quick example:

Joseph invested NGN 5000 in mutual funds and another NGN 5000 in a bank deposit account. After one year, the mutual fund's deposit generates a value of NGN 6000, whereas the bank deposit becomes NGN 5500.

To compare the **ROI return investment** on both, we must calculate the percentage for both first:

ROI on Mutual funds (6000-5000) 1000/5000 (initial cost) x 100% = 20%

ROI on Bank deposit (5500-5000) 500/5000 (Initial cost) x 100% = 10%

So, if we compare the ROIs of both investment products, we can see that investment in mutual funds is a better deal than bank deposits (without considering other factors)

However, you must note that this simple **ROI return investment** calculation does not include the tenure of the investment. Thus, it's better to calculate the annualised ROI for every investment, which also considers the tenure and can give a better picture.

### The formula for calculating annualised **ROI return investment**

Annualised ROI=[(1+ROI)1/n−1]×100%

Where n=Number of years investment is held

Let's take another example here:

Alizeh invested NGN 5000 in mutual funds for 5 years, and the amount she got as a return was NGN 7000. She also invested NGN 5000 in dollar case for 2 years and got NGN 6500.

Let's calculate the annualised return for both investments and see which one has generated a higher return:

Annualised **ROI return investment** on mutual funds =[(1+2000)1/5−1]×100%

- Investment Gain $2,000.00
- ROI 40.00%
- Annualised ROI 6.96%

Annualised ROI on dollar case=[(1+1500)1/2−1]×100%

- Investment Gain $1,500.00
- ROI 30.00%
- Annualised ROI 14.02%

So, if you compare the ROI on both investments, it shows mutual funds’ investments are a better deal.

However, when you use the annualised ROI formula, which also considers the time frame, it's clear that investing in dollar case is a much more lucrative option that generates a much higher **average return on investment** than mutual funds.

It's always recommended to use the annualised **ROI return investment** for comparing investments.

## How to Use ROI?

ROI is a simple way to calculate and measure the profit or loss of current investments. It's always better to calculate the annualised ROI for a product/investment, which makes it easier to assess its revenue generation in one year.

## What is ROI Used for?

ROI is best used for comparing two different investments to their initial cost and assessing the profitability of past or future investments.

Before you invest in any category, the first thing to consider is the ROI. If you know that an investment is profitable and generates higher ROI, you should invest in that.

On the other hand, an asset that doesn’t guarantee and generates a low **ROI return investment** should not be invested in.

## What are the Benefits of ROI?

ROI calculation has several benefits. It helps you decide what to invest in and what to avoid. You can anticipate the **investment returns** using the **ROI return investment** percentage and evaluate investment performance.

- ROI is a standardised way that helps you compare investments and requires only a few variables to complete the calculation.
- It's an extremely beneficial tool that can be used on your balance sheets and business financial statements, which can help you assess the profitability of your business.
- ROI is widely used and easy to calculate because it's more comparable across organisations.
- ROI refers to the net
**return on investment**in a particular business unit. This allows you to more accurately measure the profitability of your company or team.

## What are the Limitations of ROI?

One of the biggest limitations of **average return on investment** calculations is that it doesn’t consider the tenure of the investment.

If you look at the investments that Alizeh made and consider only the ROI factor, you may get the wrong picture. In such cases, it is suggested to use **ROI return investment** only in cases where the time or tenure of the investment is the same.

- So, considering the above example, it is clear that when the annualised ROI based on the holding period is considered, the second investment, which showed a lower ROI, is the actual one that gives a much higher annualised ROI.
- ROI should be used in conjunction with the rate of return (RoR) or net present value (NPV). This accounts for inflation-related monetary value variances over time.
- ROI calculations vary by company. Since there are different formulas for calculating ROI, not all companies use the same formula, and comparisons between investments might be meaningless.
- Generally, while pouring funds into an investment, the fund managers select investments with higher ROI. Even an investment with a low
**average return on investment**can add value to your company. However, suboptimal decisions can lead to poor resource allocation. - Non-monetary
**investment returns**are not considered while calculating**ROI return investment**. If you purchase a new technology, let’s say a tablet or a smartwatch, it's difficult to estimate the return this asset generates, as it's not in the monetary form. However, a company can calculate the ROI of such intangible profits by referring to them as soft ROI, whereas those involving a tangible amount are called hard ROI.

## What are the Alternatives to ROI?

Other alternatives for **ROI return investment** that investors and organisations to measure and compare include:

**1. Annualised ROI**

As discussed earlier, this form of his ROI considers the period over which the stakeholder invested.

Here's an example of calculating annualised **investment returns**:

Annualised ROI = ((final investment value - initial investment value) / initial investment value) x 100. )^( 1/n) - 1

Here, P is the initial investment, G is the profit or loss, and n is the investment number of years owned.

**2. Social ROI (SROI)**

SROI is results-oriented and considers the wider impact of economic, environmental, and social values. You can convert these results into tangible monetary amounts.

The calculation for SROI = net present value of profit/net present value of the investment.

**3. ROI for Social Media Statistics**

This is considered to measure the effectiveness of your social media campaigns and may include the number of views and likes generated.

A simple math to measure the time, money, and resources spent on social media **average return on investment** in terms of sales is (value / total investment) x 100.

**4. ROI for Marketing Statistics **

This is considered to measure the effectiveness of your marketing campaign strategies or programs.

The basic calculation is (sales growth - marketing cost) / marketing cost.

## What are the Developments in ROI?

During the 1990s, investors and companies became interested in developing a new form of ROI called "social **return on investment**", or SROI.

This metric uses non-financial values (that is, social and environmental indicators not currently considered in traditional financial accounts) to consider the broader impacts of projects.

This valuable metric considers specific environmental, social, and governance (ESG) criteria that are valid in socially responsible investment (SRI) practices. These ventures have direct costs that can negatively impact traditional ROI, but net benefits to society and the environment can lead to positive SROI.

Another development in ROI is marketing-based or social media statistics-based ROI, which shows the return or profit you attain after investing your time in marketing and social media posts.

This ratio shows the effectiveness of your social media campaigns and seeks to identify the return attributed to an advertising or marketing campaign.

It is anticipated that as the world progresses, several more **average return on investment** metrics will be developed to decipher the return in both tangible and intangible forms to calculate and compare different options.

## Conclusion

ROI is a comprehensive, easy calculation that helps you compare investment options. However, it considers neither risk nor time horizon and should be used with another metric to measure all costs accurately.

ROI can be used as a good starting point but is not the only factor to consider when you think of investing. ROI ascertains the profitability or loss of your investment, but it does not consider the period of investments and is not risk-adjusted.

Despite all the drawbacks, **average return on investment** is one of the most widely used metrics by investors, businesses, and organisations to compare and rank investment choices.

## FAQs

**What Is ROI in Simple Terms?**

ROI, in simple terms, is a general calculation of the profit or loss you have made out of an investment, whether it is in the stock market, business, real estate, Gold, or any other product, where you have put in some money, after taking costs into account.

**How Do You Calculate Return on Investment (ROI)?**

**Return on investment** (ROI) is a simple percentage calculation that divides the profit earned from an investment (return) by the initial cost of the cost and multiplies it by 100%.

So, if you invest 5000 Naira in real estate and you get 10,000 Naira after 10 years, this simply means that in 10 years, the **average return on investment** in real estate is 100%.

ROI is a quick and easy way to measure investment success; however, it doesn’t consider many aspects like the time your money has been invested, the costs you incurred on the investment, depreciation, etc. This is one reason investors consider other calculations like internal rate of return (IRR) and net present value (NPV) along with ROI to find accurate **investment returns**.

**What Is a Good ROI?**

A "good" ROI depends on many factors, such as the time it takes for an investment to generate returns and your risk. If you are a risk-aversive investor, you may accept a lower **average return on investment** and get your investment liquidated in a short period. A person who likes taking risks can keep the investment locked for years and generate a much higher ROI, which is quite attractive in the investing world. Thus, an ROI is considered good when it is correlated with the time the money is invested.

**Which Industries Have the Highest ROI?**

Industries that are a part of the S&P 500 have delivered around 10% ROI annually, but this varies significantly by industry. Lately, technology companies are generating a much higher ROI year on year, while sectors like energy or utilities are generating a lower **average return on investment**. But this situation can change considering internal and external factors like competition, government rules and regulations, evolving technology, and changing consumer preferences.